THE MYTH OF ORGANIC SUCCESS IN TODAY’S MUSIC INDUSTRY In today’s highly competitive music industry, the idea that an artist can simply “blow up” or “go viral” organically—without a clear…
In today’s fast-paced music industry, talent alone isn’t enough. Many rising stars fall into the trap of thinking they can do it all—write, perform, promote, manage, and market their brand…
Someone once joked, “Nigeria is the only country where booking an artiste is an extreme sport.” While it sounds funny, there’s a lot of truth in that statement. Booking many…
Music is a universal language that transcends barriers, bringing people together regardless of race, tribe, or culture. African music, often referred to as "Afrobeats," encompasses multiple genres. However, the Recording…
In the ever-evolving world of music, having a standout song is crucial for aspiring artists. A great song serves as a powerful catalyst, opening doors and providing numerous benefits. It…
As an artist, having a team is one of the most important parts of building a successful career. No one can do everything alone. A solid team helps with: Planning…
As an artist—whether upcoming or established—you must prepare yourself for greatness, because “victory loves preparation.” No artist starts out perfect. No one had their performance routine fully mastered from day…
As an emerging artist/creative saying YES to everything now, in your early years will allow you the wriggle room and ability to say NO later when you become more established.…
It is not easy for any one of us, especially if you are an upcoming or emerging artist. You will get a lot of refusals and hear lots of negative…
There is no joy in having friends or so called friends who don’t support your career, hustle or the things you are passionate about. What is the point of saying…