THE MYTH OF ORGANIC SUCCESS IN TODAY’S MUSIC INDUSTRY In today’s highly competitive music industry, the idea that an artist can simply “blow up” or “go viral” organically—without a clear…
As an artist—whether upcoming or established—you must prepare yourself for greatness, because “victory loves preparation.” No artist starts out perfect. No one had their performance routine fully mastered from day…
As an emerging artist/creative saying YES to everything now, in your early years will allow you the wriggle room and ability to say NO later when you become more established.…
They say all men were created equal but some are more endowed than others, and some work harder than most. So also there are actual music producers, beat makers, vocal,…
Dear Upcoming/emerging artiste, I know you want to post on popular pages and blogs with a high volume of followers and traffic, and for huge amounts you don’t have, but…
While it is an honor to get nominated for an award, it is not a stamp of approval and doesn't necessarily mean you are better than your peers, rather it's…
Like I said in Part One, a manager is the first buffer between an artist and the world. As an artist’s manager, you are your act’s biggest supporter, biggest fan,…
It goes without saying that Nigerians often have to work their asses off to get the respect, clout and/or recognition they deserve. We go the extra mile sometimes to prove…
The global impact of Nigerian artists and their music in the past five years has been phenomenal. It’s a good thing that the world is finally taking notice and paying…
As an artist, don’t take offense when people criticize your work. It can be frustrating—and even depressing—to hear people share opinions about your music or suggest what you should be…