A lot of artists—especially upcoming ones—don’t know how to handle media interviews (radio/TV). Some just feel, “I have to be on radio or TV, answer yes or no to questions, and that’s it.”

Hmm… if that’s what you think, then you need to relearn, unlearn, and evolve.

While driving in traffic, I listened to an interview on Beat 99 FM Lagos, and I realized I would feel bad if I didn’t address this topic.

Only a few artists—especially the upcoming and rising ones—are able to do interviews that are engaging enough to make people want to check out their work. Most assume their music (talent/song/album) will speak for them.

But they fail to realize that a good or great interview can bring new fans, open new doors, and elevate your brand. It gives listeners important insight into who you are—something they may not get anywhere else.

Some artists struggle with interviews simply because they don’t know how to handle them—and are too embarrassed to ask questions or seek guidance.

Many refuse to get coaching or pointers on how to respond effectively. Others are either too full of themselves to answer properly, or they lack the fluency or confidence to express themselves clearly.

As a result, they resort to:

• Short replies
• Monosyllabic answers
• “Yes” or “No” responses

An interview on radio or TV is meant to tell your story.

It should give fans insight into:

• Who you are
• Your journey
• Your brand
• Your music

If you are promoting a new project, it’s your opportunity to give detailed insight into what you’re working on.

An interview doesn’t just promote your music—it promotes you.

Every time an interviewer asks a question, your goal should be to:

• Answer clearly
• Add depth
• Give listeners something to think about

Let them know what you’re working on, your vision, or something personal that helps them connect with you.

Unfortunately, some artists give very short answers, leaving listeners with more questions than clarity.

If you are not fluent in English, communicate in a language you are comfortable and expressive in. The goal is clarity—not perfection.

Always speak into the microphone. Make sure your voice is clear and audible through the studio monitors.

This is why you should arrive early—so your mic levels can be properly checked.

Rehearse before every interview. If possible, work with a coach or someone who can guide you through likely questions and responses.

Try to find out the kind of questions you may be asked. Your team can also help guide the direction of the interview when possible.

If that’s not possible, arrive early and speak with the presenter or interviewer.

This process—often called “prepping the guest”—helps you relax and get a feel for the conversation before going live.

Most presenters will give you hints about what to expect, and sometimes there’s even a short off-air conversation to help you settle in.

Unfortunately, this doesn’t always happen—because many artists arrive late.

When you’re late, the presenter is often rushed and may not have time to prepare you properly.

That’s why it is important to arrive at least 30 minutes early for any interview.

This helps you stay calm, composed, and ready to respond confidently.

Remember:

The purpose of an interview is not to test your English fluency—it is to communicate effectively and share your story.

Yes, being fluent helps—but the real goal is to:

• Pass information
• Share your perspective
• Connect with your audience

Clear your mind before answering questions. Don’t rush your thoughts.

When you are unsettled, it affects how you respond.

Monosyllabic answers do not help you—and they don’t give listeners any real insight into who you are.

Give responses that allow listeners to learn something new about you each time.

Talk about:

• Your vision
• Your journey
• Your motivation

Help fans feel like they are getting exclusive access to your life and your music.

Draw people in with:

• Clear answers
• Engaging responses
• Relatable moments

You can even add humor where appropriate, then follow up with a solid, thoughtful answer.

Be detailed—but also concise.

Remember, most times you have about 60 seconds per question.

So while being expressive, be precise. Don’t be abrupt—but don’t be boring either.

Interviews are one of the most powerful ways fans connect with an artist.

They help you:

• Retain existing fans
• Gain new ones
• Showcase your personality

Always be prepared—like a Boy Scout.

Preparation helps people understand your perspective beyond your music. It shows that you are human, interesting, and more than what people see on social media or hear in the news.

A great interview can make—or break—an artist in the eyes of fans and potential supporters.

So always remember:

It’s called show business for a reason.

Do your part—and put on a show.